Nurturing Clients as a Solo Business Owner - Hire a Virtual Assistant

As a solo business owner, you wear all the hats. You wear sales, marketing, IT, finance, operations, customer service, account management and many more. It is possible to wear all of the hats but bring on help to do so in the way of a virtual assistant.

A common frustration for solo business owners is the balance between these hats, particularly between sales and doing the work. When you get a new client, you naturally want to do a good job. So all your effort and energy goes into serving that client, leaving sales, marketing, and business development by the wayside. If you hire a virtual assistant to assist with your client care, you can be sure that things will keep moving forward after you have started the process.

Hiring a virtual assistant eliminates the feast or famine cycle in solo business ownership. 

Ways a virtual assistant combats this cycle- the DOs and DON'Ts

DON’T

Outsource your sales. No one is more passionate about what you do than you. Asking someone else to sell your services as well as you do may be a tough hill to climb. Continue to do the main sales calls.

DO

Automate as much of your before- and after-sales process as possible. Automate or delegate how people can find you and get to know about you through websites, landing pages, digital marketing, and lead magnets. Task all of this to your virtual assistant. They can ensure that the process is moving along before and after your sales call. 

DON’T

Let prospective clients sit in your inbox waiting for you to get back with them. By the time you do, they may have moved on. Further, if your referrers will see you as unreliable and will stop sending you leads. This is where a virtual assistant is most effective. They can nurture leads as they come in.

DO

Make it automatic for people to schedule a call with you. Who does not love having sales calls magically appear on their calendar? This can be done through an online platform like Calendly.

DON’T

Leave follow up post sales calls to chance (like when you think about it or get around to it). 

DO

Create a plan and templates for when follow up emails go out and what they say. Consistency and responsiveness is key to profits! And so is a virtual assistant!

When you are working with a client and you stop for a sales call or a pre-scheduled networking event without putting much thought into it, you are keeping your pipeline full without diverting creative energy away from your client(s).

A virtual assistant will keep your sales cycle consistent which is the key to always having a new client ready when you have the space for one. Here is to feasting all the time!