In February 2019, Navy sailor Macoy Hicks took his own life.

In August 2019, his parents Michael & Jolee Hicks founded HicksStrong, in memory of their son, to connect active-duty military and veterans with confidential, qualified counselors via telehealth at no-cost.

You can support their mission by purchasing custom, hand-painted #HicksStrong Hug Mugs to show someone in their care that there are Americans who care about them. HicksStrong gear is also available for personal purchase.