Cost Vs. Value in Hiring a Virtual Assistant

Laura Renner • May 18, 2020
Lightbox saying think outside the box
"You guys are great at knowing what something costs but you don’t know what it’s worth."

A mentor shared this quote with me once. He was telling a story about one of his commanders in the military who hated when higher ups from D.C. would visit. This unit was working in a high-threat area and knew exactly what equipment they needed to accomplish their mission. The visitors from D.C. only appreciated what that equipment cost.

As business owners, we have to focus on both. We have to watch our costs to ensure our business is sustainable in the long run. Yet we must also focus on each asset’s worth. We generally do not renew subscriptions that do not serve us, we get rid of equipment we do not need anymore, and we purchase services that support us and the bottom line.


How much does a virtual assistant cost? 

When we get asked this question, we recognize the business owner may just be doing research as they get started on this path toward delegation and, for that, we have a cost breakdown here.

Sometimes, though, the business owner is simply overly focused on cost. Be sure to also consider the worth of a VA to your business. 

Think of tasks that need to be completed consistently, are important but not urgent, have repeat steps, and you do not do or put off all the time.


  • Travel arrangements
  • Email follow up
  • Calendar management
  • Appointment setting
  • Customer intake
  • Customer contact
  • Marketing events follow up
  • Building document templates
  • Form management
  • Social media posting
  • Creating monthly flyers
  • Website updates


Ignoring costs for now, what would it be worth to you to have tasks like these magically done? How much time back in your day or work week would you gain? What makes delegating worth it?

When you have more energy for the tasks only you can complete

  • When you have more “mental RAM” available
  • When you have time for self care
  • When your business grows at the pace you want
  • When you are able to pay yourself more without doing more


The Value of a Virtual Assistant


When a VA can take on these responsibilities for you, your energy and mental RAM exponentially increase. That value should be included when considering the cost of a VA. You should be able to see that value pretty quickly once you get started!

To bring more value to your time and your business, contact Freedom Makers today for a free consultation. We are experts at helping you find the right virtual workforce member to complete your team and bring true value to your business.


Freedom Makers Blog

A man works from his home office with the help of a virtual assistant | Freedom Makers
By Sarah Clarkson April 1, 2025
Learn how strategic delegation can boost efficiency, reduce burnout, and help you scale your business. Explore the mindset shifts, real client examples, and step-by-step tips to delegate effectively and reclaim your time.
Virtual assistants create automation to help businesses | Freedom Makers
By Sarah Clarkson March 21, 2025
Automation meets human support—learn how Freedom Maker virtual assistants use Zapier to simplify operations, reduce manual work, and supercharge your business systems.
A woman wearing a headset is sitting at a desk in front of a computer.
March 5, 2025
Discover the top five tools Freedom Makers virtual assistants use to enhance remote collaboration. Learn how Google Workspace, Asana, Slack, Canva, and Zoom help small business owners streamline tasks, boost efficiency, and stay connected in a virtual workspace.
More Posts
Share by: